Chili Rodeo Ad
The Sunday comics were home to this ad in 1948. For many people, Hormel® chili was their first introduction to this spicy, ethnic dish. Cans of chili were initially given a double your money back guarantee, showing the confidence that Jay C. Hormel had in the product. "If you can get it in their mouths, they're going to buy it." Hormel chili continues to be a favorite option for great taste and convenience today.