New Soup Ad
The new soup was Hormel® vegetable soup. The "jolly chef" price card was provided to retailers to perch on top of soup can pyramids in their store. The vegetable soup in a rich beef broth joined a line of soups that included cream of tomato, cream of mushroom and vegetable beef and noodle soup. All Hormel soups carried a double your money back guarantee. Few refund requests were ever received.