Hormel Foods Corporation Names Marsteller Agency of Record For its Internet Design Business
Jan 11, 2007
AUSTIN, Minn. – Hormel Foods Corporation (NYSE:HRL), one of the
nation's largest manufacturers and marketers of consumer-branded meat
and food products, today named Marsteller its agency of record (AOR) to
lead the development of a renewed Internet presence for the company.
Marsteller is the global advertising, design, interactive and
production agency of Burson-Marsteller – a leading global public
relations and communications consultancy and the current AOR for
corporate and consumer brands at Hormel Foods.
“We value and trust in our partnership with
Burson-Marsteller and we look forward to an expanded relationship on
the interactive front with Marsteller,” said Julie Craven, vice
president of corporate communications, Hormel Foods. “Marsteller’s
re-design of the corporate Web site and brand sites will be another
step toward strengthening Hormel Foods’ brand and image as a company of
quality and innovative products.”
Marsteller will conduct varied interactive
activities including redesigning www.hormel.com and three
brand Web sites in 2007.
“Marsteller and Burson-Marsteller have worked
together on several other projects to support Hormel Foods this past
year,” said Erin Byrne, managing director and head of Marsteller’s
Interactive Division. “We are looking forward to working with
Burson-Marsteller even more closely to give Hormel Foods an online
presence that stands out from the rest of the industry.”
Marsteller enhances the successful relationship
begun in October 2005 when Burson-Marsteller became Hormel Foods’ AOR
for corporate and consumer brands. Managed by Client Leader Bryan
Oakley, the team has worked to build Hormel Foods’ corporate and
consumer brands, revitalize its image with key stakeholders and lead
media relations for the entire Hormel Foods portfolio.
About Hormel Foods
Hormel Foods
Corporation, based in Austin, Minn., is a multinational manufacturer
and marketer of consumer-branded food and meat products, many of which
are among the best known and trusted in the food industry. The company
leverages its extensive expertise, innovation and high competencies in
pork and turkey processing and marketing to bring quality, value-added
brands to the global marketplace. In each of the past seven years,
Hormel Foods was named one of “The 400 Best Big Companies in America”
by Forbes magazine. The company enjoys a strong reputation among
consumers, retail grocers, foodservice and industrial customers for
products highly regarded for quality, taste, nutrition, convenience and
value. For more information, visit www.hormel.com
About Marsteller
Marsteller is
Burson-Marsteller’s full-service advertising, design, interactive and
productions agency that is focused on delivering measurable business
results for clients via a full range of communication disciplines.
Operating in Chicago, Dallas, London, Milan, New York, Pittsburgh and
Washington D.C., the agency focuses on business-to-business, corporate,
digital, financial, crisis/issues and brand-building assignments for
clients.
About Burson-Marsteller
Burson-Marsteller
(www.burson-marsteller.com),
established in 1953, is a leading global public relations and public
affairs firm. It provides clients with strategic thinking and program
execution across a full range of public relations, public affairs,
advertising, and web-related services. The firm’s seamless worldwide
network consists of 57 wholly-owned offices and 45 affiliate offices,
together operating in 59 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Brands, a
subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading
communications services networks.
For all media inquiries, please
contact:
Julie Craven
Hormel Foods
(507)
437-5345
Erin Byrne
Marsteller
(212) 614-4824
Bryan Oakley
Burson-Marsteller
(312) 596-3489