Pedal Power! Promotion Rides Through Retailers Nationwide
May 8, 2007
Jennie-O Turkey Store to Award 40 Bikes and Grand Prize Pack Through Healthy Living Program that Targets Moms and Kids
WILLMAR, MINN. – Jennie-O Turkey Store is partnering with Schwinn® for the second year of Pedal Power!, a summer-long in-store and online promotion that encourages healthy and active lifestyles.
From June 1 through Aug. 31, Jennie-O Turkey Store will give away 40 Schwinn® bicycles through an instant-win sweepstakes on www.jennieo.com. In September, Jennie-O Turkey Store will draw one lucky grand prize winner who will receive a family bike package valued at $2,500. The package includes four bikes, a bike carrier, bike trailer, helmets and other safety accessories.
To drive sweepstakes participation, Jennie-O Turkey Store is offering retailers nationwide turkey deli counter promotion kits. The vibrant and eye-catching kits contain take-one pamphlets, a creative family-friendly recipe featuring Jennie-O Turkey Store® Premium Deli Turkey, bike safety tips, tricks to improve biking skills and Pedal Power! sweepstakes information.
“Jennie-O Turkey Store actively supports healthy, balanced lifestyles through both our products and our consumer promotions,” said Jennifer Templer, associate product manager, Jennie-O Turkey Store. “The Pedal Power! promotion resonates with moms because it encourages families to get outside, get active and fuel up with healthy, great tasting meals.”
Last year, Jennie-O Turkey Store received more than 150,000 online sweepstakes entries, and over 15 major retailers participated in the promotion.
Jennie-O Turkey Store has offered retailers turnkey promotion kits since 1998, featuring healthy recipes and exciting consumer sweepstakes.
For more information, visit www.jotspedalpower.com.
About Jennie-O Turkey Store
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets.
Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.