Grilling Favorites Get a Healthy Makeover This Summer
Jul 24, 2007
Jennie-O Turkey Store Makes a Splash with Tastier Turkey Franks and
New Fully-Cooked Bratwursts
WILLMAR, MINN. – Summertime brings plenty of sun, family fun
and, of course, cookouts. This year, Jennie-O Turkey Store is making a
splash by rolling out two delicious, healthier versions of American
grilling favorites: new fully-cooked turkey bratwursts and improved
turkey hot dogs made with 100 percent premium turkey meat.
Jennie-O Turkey Store is introducing the first fully-cooked
turkey bratwursts, making it even more convenient to enjoy the
straight-from-the-grill flavor in minutes. The brats contain 50 percent
less fat than cooked pork bratwurst and just under half the calories*.
Available in three delicious varieties: smoked bratwurst, beer
bratwurst and real cheddar bratwurst, each brat has the authentic taste
and texture people crave.
Sure to be a barbecue and tailgate favorite, JENNIE-O TURKEY
STORE® Fully-Cooked Beer Bratwursts are the only 100 percent turkey
beer bratwurst in the category, made with Leinenkugel’s® award-winning
Sunset Wheat beer.
New JENNIE-O TURKEY STORE® Scooby-Doo™ Turkey Franks will
debut this month, which is also National Hot Dog Month, and offer a new
and improved consumer-tested and approved taste and texture. The kid
favorite is now a great option for parents concerned about nutrition
and childhood obesity, with 30 percent less fat than beef franks** and
no trans fats, by-products, artificial colors or flavors.
Packaging for the franks will now feature Scooby-Doo™, one of
the best-loved and most recognized animated characters in U.S. history,
as well as alternating on-pack premiums. Peel-off toys include mini
mystery comic books, stickers, tattoos and interactive games.
“Research shows that more than 70 percent of adults want to
cut down on the fat in their family’s diet,” said Kim Anderson, product
manager for Jennie-O Turkey Store. “These new products offer a great
tasting, but significantly lower fat alternative for those who want to
eat healthier but still enjoy hot dogs and bratwurst.”
Both JENNIE-O TURKEY STORE® Fully-Cooked Turkey Bratwursts
will hit store shelves this month. Products will be available in
limited distribution in select markets across the United
States.
** Fat reduced from 13g to 9g per serving according to USDA data for beef franks.
* Fat reduced from 19g to 9g per serving, calories reduced from 220 to
130 according to USDA data for cooked pork bratwurst.
About Jennie-O Turkey Store
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a
wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one
of the largest turkey processors and marketers in the world. Jennie-O
Foods, Inc., acquired by Hormel Foods in 1986, was united with The
Turkey Store Company in 2001 to create the industry-leading processor
and marketer of traditional and value-added turkey products for the
retail, foodservice and deli markets.
Offering an array of high quality fresh, frozen, refrigerated
and deli turkey products, Jennie-O Turkey Store produces more than
1,300 items, distributing its products throughout the United States and
26 countries. With corporate offices in Willmar, Jennie-O Turkey Store
currently employs 7,000 people throughout the United States. For
additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.