Hormel Foods Corporation Launches New Web Sites
Oct 25, 2007
Hormelfoods.com and HormelFoodsRecipes.com showcase refreshed online look for meat and food company
AUSTIN, Minn. – Hormel Foods Corporation (NYSE:HRL), one of the nation’s largest manufacturers and marketers of consumer-branded meat and food products, today announced the launch of its new corporate Web site – Hormelfoods.com – and a new recipe site – HormelFoodsRecipes.com.
“This is the next generation in our online presence,” said Jeffrey M. Ettinger, chairman of the board, president and CEO of Hormel Foods. “It demonstrates the company's commitment to providing the best information possible to a variety of audiences. We are excited about the fresh look and the inclusion of a separate recipe site highlighting the versatility of our products.”
HormelFoodsRecipes.com features a refined, simplified recipe search as well as viral video vignettes. The recipe site is integrated with the corporate site to drive product and cross-category awareness. The recipe site will be enhanced with new and innovative features demonstrating the ongoing commitment of Hormel Foods to provide consumer-relevant content.
Hormel Foods changed its web address from Hormel.com to Hormelfoods.com to accurately distinguish between its corporate presence in Hormelfoods.com and its new brand site, Hormel.com, which will be launched in the near future.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past eight years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit Hormelfoods.com.