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Denny’s Baconalia Menu Returns to America’s Diner Nationwide After 10-Year Hiatus

June 20, 2023

The biggest and best Baconalia Menu, featuring HORMEL® BLACK LABEL® Premium Cherrywood Bacon, is back to satisfy fans’ bacon cravings

Calling all bacon lovers! Denny’s is ready to satisfy your cravings for crispy strips, answer your pleas for the ultimate pork, and feed your bacon obsession with the triumphant return of its Baconalia menu. Returning to all Denny’s locations after a 10-year hiatus, this limited-time menu features seven craveable bacon-centric creations, making this the biggest and best Baconalia yet.

From June 21 through August 29, fans can feast on mouth-watering dishes such as Premium Bacon Loaded Pancakes™, the Triple Bacon Sampler™, the Bacon Obsession Burger™, and the Sweet Maple Bacon Sundae.™ Introduced to fans in 2011, Baconalia taps into America’s obsession with all things bacon. In fact, the U.S. bacon market grew from $14.54 billion in 2022 to $15.5* billion in 2023 and is expected to continue growing at CAGR of 5.8%*.

All new for this Baconalia return, Denny’s has partnered with the makers of HORMEL® BLACK LABEL® Bacon for the first time to elevate its pork-tastic menu. Naturally, hardwood smoked, HORMEL® BLACK LABEL® Bacon is the mother of all bacon, making it the perfect Baconalia side dish, topping, and main event.

“Many things have changed over the past decade, but one thing has remained the same, and that is America’s love of and obsession with bacon,” said John Dillon, Denny’s president. “We’re proud to partner with the makers of HORMEL® BLACK LABEL® Bacon and bring our diner fans the biggest Baconalia celebration yet. We are confident guests will love our bacon-crazed menu and keep coming back for more.”

Denny’s offers savory, salty, and sizzlin’-good options to satisfy guests’ bacon cravings. The HORMEL® BLACK LABEL® Bacon Slam® consists of two fluffy buttermilk pancakes, four strips of thick-cut HORMEL® BLACK LABEL® Premium Cherrywood Bacon, eggs, and hashbrowns, making it the perfect way to kick off the day. For a hearty lunch or dinner, guests can dine on a Sweet and Smoky BLT&E — a twist on the classic BLT that comes topped with eggs, bacon jam, and HORMEL® BLACK LABEL® Premium Cherrywood Bacon.

And don’t forget dessert! Diners can enjoy the What’s Shakin’ Bacon Milk Shake™ to satisfy their sweet tooth. This thick, hand-dipped milkshake is a delicious blend of premium vanilla ice cream, maple-flavored syrup, and diced bacon and topped with whipped cream. No sweeter way to top off a Baconalia visit.

“We’re excited to partner with Denny’s for the first time to upgrade their customers’ bacon obsession during Baconalia,” said Amy Sand, Director of Marketing, Hormel Foods. “As the premium bacon option for bacon lovers, it only makes sense to incorporate HORMEL® BLACK LABEL® Bacon across a variety of mouth-watering menu items that can be enjoyed anytime a bacon craving hits.”

Limited Edition Baconalia Merchandise

But that’s not all! To round out the bacon bonanza, guests can purchase limited edition Baconalia merchandise on The deliciously cool swag includes beach towels, fluffy bucket hats, sunglasses, and a water flask with stickers– the perfect accessories for the ultimate bacon lover.

The Baconalia menu is available all-day, every day, including Late Night, for a limited time only in Denny’s locations nationwide. Items can be ordered online at or through the Denny’s iOS and Android apps. For more information about Denny’s, please visit

*Growth rates and projections from Yahoo! Finance, Smoked Bacon, and Ham Global Market Report 2023.

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