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True Taste

  • Crafted To Lock In Naturally Delicious Flavor With No Preservatives

    We believe meat should taste great, without preservatives. When you see our TRUETASTE® Commitment, you know our meat has been packed, sealed and high-pressure processed to lock in natural flavor with no preservatives.

    High-pressure processing uses only cold water and high pressure to safely preserve food. As a result, you are left with a delicious tasting product.

High Pressure Processing
Hormel Natural Choice

Lunch meat is pressed and packaged
Baskets of lunch meat are loaded into a high pressure processing chamber
Uniform pressure of 87,000 psi (think the bottom of the ocean) is applied by filling the chamber with cold water
The chamber is held at a uniform pressure for several minutes to kill any trace of bacteria
Lunchmeat is removed, packed into a carton, refrigerated and shipped to a store near you

Vacuum packaged in a cold environment

Why we love High Pressure Processing

Ensures every slice is safe to consume
A true clean label with no preservatives, nitrates/nitrites or unneeded ingredients.
Reduce food waste by naturally extending shelf life
Locks in taste, texture and nutritional value

Except those naturally occurring in celery powder and sea salt

Deliciously Made

100% Natural
No Preservatives
No Added Nitrates or Nitrites
No Artificial Ingredients

Natural means minimally processed. No artificial ingredients.

Except for those naturally occurring in cultured celery powder and sea salt